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Sales & Marketing Management Magazine
Sales and Marketing Management




Features
SMM Resources on SMMConnect.com
Missing SMM? SMMConnect.com is the free business networking site for sales and marketing professionals. Check out new features here.
Telling Authentic and Compelling Product Stories Across All Channels
Kaon's solution to Ciena's display problem.
5 Laws Of Video Marketing
Welcome to video marketing in 2010. We're no longer tasked with compiling keyword search terms nor mining customer relationship management data—instead we actually get to produce phenomenal media that reinforce our company's brand and showcase our creative genius.
The Four Ps are a No Brainer, but Don't Underestimate the Importance of the Four Ms
The key to a successful plan based on the 4 Ps means starting with a framework from the outset that includes what I like to call "the four Ms": market intelligence, modeling, mix, and measurement.
Selling in Your Sleep
Using social networks 24/7 to grow your business.
Motivating Employees by the Numbers
Using Accounting Principles to Achieve Sales Goals.


COLUMNS
Outside the Box: Sticking Up for Capitalism (and Sales)
I have been thinking about our roles in a capitalistic society often these days, because the very worth and value of capitalism itself, shockingly, is being argued daily in this country and abroad since the banking crisis hit. If we draw the right conclusions about who we as salespeople really are and what motivates us within this tough, capitalist system, we can best thrive in the current continued economic doldrums.
Sales Architects: If Price Really Matters…
Price has always been a major obstacle preventing salespeople from selling. Or at least, that's what salespeople say. Here is some evidence to the contrary.
Gender Bender: Nice Girls Do Negotiate in Business
Everything was going exceptionally well, and your potential buyer could hardly wait to move forward. Then your worst fear surfaced: "Could you drop the price a bit?"
The Personal Touch: Confessions of a Loser
My former boss called me a loser. Not to my face, of course. No, he probably said it to my successor…no different than he did with my predecessor. Like him, I was another cautionary tale.


NEWS & STRATEGY
Redknee Announces Microsoft Collaboration
Redknee, a provider of business-critical billing and charging software and solutions for communications service providers, has announced a partnership with Microsoft.
Attaain Expands Intelligence Service
Attaain has announced an expansion of its Web-based market and competitive intelligence service, AttaainCI.
Who's News in Sales and Marketing
A weekly round-up of the latest promotions and executive appointments.
Ford Selects Telescope Platform
Ford Motor Company has selected North Plains Systems' TeleScope platform as its global digital asset management solution.


EVENTS & PRODUCTS
Free, On-demand Webinar on Outsourcing Ad Sales
Nielsen Business Media, SMM's parent company, is currently still hosting a free Webinar titled "Boosting Media Profits Through Advertising Sales Outsourcing."




What's new on ManageSmarter.com



Top Manage Smarter Stories
Outside the Box: Sticking Up for Capitalism (and Sales)
February 26, 2010
How To Develop Your Global Leadership Pipeline
February 26, 2010
If Accountants Ran HR…
February 26, 2010

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Our Editor Suggests
TNS: Ad Spending Sinks in Q3
December 09, 2009 The numbers are down about 15 percent.
Workplace Ethics Up 9 Percent
December 04, 2009 Research shows inverse relationship between economy and business ethics.

  
Epic Careers By Inspiring Parents
July 22, 2009 Mommy and Daddy Do It Pro Bono (Taproot Foundation, $15.95)


Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)



  
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Ithaca College Online Professional Certificate Programs
Jan. 01 - Dec. 31, 2010
www.ithaca.edu/certificates

Sharpen your skills, accelerate your career and earn CEUs with a Professional Certificate from Ithaca College. Training magazine is a proud co-sponsor of the following online professional certificate programs:

* Performance Improvement Management
* Program Evaluation and Measurement
* Leading Networked Organizations and Virtual Teams