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Sales & Marketing Management Magazine

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Telling Authentic and Compelling Product Stories Across All Channels
Kaon's solution to Ciena's display problem.

5 Laws Of Video Marketing
Welcome to video marketing in 2010. We're no longer tasked with compiling keyword search terms nor mining customer relationship management data—instead we actually get to produce phenomenal media that reinforce our company's brand and showcase our creative genius.

The Four Ps are a No Brainer, but Don't Underestimate the Importance of the Four Ms
The key to a successful plan based on the 4 Ps means starting with a framework from the outset that includes what I like to call "the four Ms": market intelligence, modeling, mix, and measurement.

Selling in Your Sleep
Using social networks 24/7 to grow your business.

Motivating Employees by the Numbers
Using Accounting Principles to Achieve Sales Goals.

COLUMNS

Outside the Box: Sticking Up for Capitalism (and Sales)
I have been thinking about our roles in a capitalistic society often these days, because the very worth and value of capitalism itself, shockingly, is being argued daily in this country and abroad since the banking crisis hit. If we draw the right conclusions about who we as salespeople really are and what motivates us within this tough, capitalist system, we can best thrive in the current continued economic doldrums.

Sales Architects: If Price Really Matters…
Price has always been a major obstacle preventing salespeople from selling. Or at least, that's what salespeople say. Here is some evidence to the contrary.

Gender Bender: Nice Girls Do Negotiate in Business
Everything was going exceptionally well, and your potential buyer could hardly wait to move forward. Then your worst fear surfaced: "Could you drop the price a bit?"

The Personal Touch: Confessions of a Loser
My former boss called me a loser. Not to my face, of course. No, he probably said it to my successor…no different than he did with my predecessor. Like him, I was another cautionary tale.

NEWS & STRATEGY

Redknee Announces Microsoft Collaboration
Redknee, a provider of business-critical billing and charging software and solutions for communications service providers, has announced a partnership with Microsoft.

Attaain Expands Intelligence Service
Attaain has announced an expansion of its Web-based market and competitive intelligence service, AttaainCI.

Who's News in Sales and Marketing
A weekly round-up of the latest promotions and executive appointments.

Ford Selects Telescope Platform
Ford Motor Company has selected North Plains Systems' TeleScope platform as its global digital asset management solution.

EVENTS & PRODUCTS

Free, On-demand Webinar on Outsourcing Ad Sales
Nielsen Business Media, SMM's parent company, is currently still hosting a free Webinar titled "Boosting Media Profits Through Advertising Sales Outsourcing."