More Effective Oversight of Corporate Sustainability Needed Says Conference Board A new report from The Conference Board reveals flaws in how companies oversee their social and environmental initiatives, rarely seeking outside expertise even though they lack the structural framework for properly managing sustainability programs.
How to Improve Consumer Packaged Goods Loyalty A new white paper released this month by Minneapolis–based Carlson Marketing finds that companies can no longer rely only on increased spending in advertising and promotions to improve consumer packaged goods (CPG) sales and loyalty.
CIC Introduces New, Improved CMP Application The Convention Industry Council's (CIC) board of directors has approved a new streamlined application for its Certified Meeting Professional (CMP) program.
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