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 | How to Save the Media
May 05, 2008 Times are tough for the media industry. Could better sales incentives be the answer?
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 | Make a Second-Half Rally
May 05, 2008 Here's how incentive experts say firms can adjust their programs to get the most out of 2008.
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| EDITOR'S NOTE |
 | Editor's Note: Pharma A to Z
April 07, 2008 A few years ago I wrote a story on incentives in the pharmaceutical industry for a pharmaceutical trade magazine. For the most part, the companies didn't mind me writing about their incentive programs—as long as I didn't mention the company name.
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| LAUNCH |
 | People on the Move
May 05, 2008 Leading prepaid incentive provider American Express Incentive Services (AEIS) appointed Matt Harris vice president of marketing earlier this year.
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 | Extrajudicial Motivation
May 05, 2008 Waterboarding may not be torture, according to some, but does that make it a good motivational tactic?
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 | The Show's the Thing
May 05, 2008 Trade shows were as much a topic of discussion as the economy at the IMRA Conference in March
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HR's Promotion
April 07, 2008 Human resource departments are gaining a central position in many companies' overall business strategies, according to a new white paper by the Economist Intelligence Unit, and members of the incentive and recognition industry agree.
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| TRAVEL |
Notes from the Runway
May 06, 2008 American Express Business Travel has released its annual look at the cost of U.S. corporate travel.
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| MERCHANDISE |
 | Looking at Leather
May 05, 2008 Leather designers are responding to business and lifestyle changes with a new generation of products.
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 | An Out-of-Card Experience for Amazon
May 05, 2008 As an exclusively online retailer, Amazon.com has never been anchored to the same physical forms that store-based retailers are, and now that's true even of gift cards.
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| PLAYBOOK |
 | The ROI of R&R
May 05, 2008 How do you measure the value of a travel incentive if the goal is reduced turnover?
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| BACKTALK |
 | Last Word: The Wimp's Two Faces
May 05, 2008 Attend another meeting, fill out another form, then attend another meeting. These are the demands of The Wimp, a boss that speaks weakly and hides behind a big bureaucratic stick. This month Stanley Bing explains why you should watch out for this species of crazy boss.
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| Online News & Features |
Shopper Research Goes 360°
May 16, 2008 PMA to reveal how shoppers' attitudes and behaviors are affected by the economy, green marketing and more.
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Cisco Defines Sales Incentives
May 15, 2008 RewardStream Inc., a loyalty marketing technology company, recently announce that Cisco Systems has launched its Distributor Rewards Program (DRP) on RewardStream's Lifecycle Marketing Platform (LMP).
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Chartered Waters: Sea Stats
May 15, 2008 Looking to charter a cruise for your incentive winners? Camper & Nicholsons International's Yacthing Index lists all the stats you'll need to know about the yachting industry, from ship sizes to popular destinations.
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Senior Leadership Teams
May 16, 2008 What It Takes to Makes Them Great (Harvard Business School Publishing Corporation, $29.95)
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| The Bam Factor: Uncover New F&B Options That Will "Wow" Attendees and Add Value To Your Event
May 21 -
May 21, 2008
Online
Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by the Las Vegas Convention & Visitors Authority, and hear from industry experts how to better incorporate the F&B component into your event. Attend this online-only event and learn how to creatively make F&B a memorable part of the success of your next meeting.
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| Top Trends for Lead Generation Tactics in 2008
May 28 -
May 28, 2008
Online
Join Sales & Marketing Management on May 28 to hear Bob Hanson, president of Quantum Leap Marketing, share the findings of the recent QLM 2008 Marketing Tactics and Strategies Survey. Bob will present key findings, including which marketing tactics companies are currently using and the challenges and obstacles organizations face with taking their lead-generation efforts online. Register now for this free Webcast.
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| Driving ROI: Learn How to Bring Together All the Attributes of a Successful Meeting
June 05 -
June 05, 2008
Online
Join Successful Meetings/Meeting News magazines and Palace Resorts and learn how to bring together all the attributes of a successful meeting that meets your ROI metrics. Attend this online-only event and learn from experts what key elements will increase your ROI and how to set metrics-driven objectives for your event.
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| Using Gift Cards The Right Way To Motivate Employees
June 24 -
June 24, 2008
Online
Join Incentive Magazine and Amazon.com for this live, interactive Web Seminar and hear from industry experts regarding how gift cards can be a key component to your company�s reward program. Attend this online-only event and learn how to create a successful gift card incentive program that fits into your organization's overall reward program.
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