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Marketing - Strategy
Rich Media: Marketing Content for Maximum Lead Generation
August 29, 2008
Without question, rich media content—i.e., Webcasts, videos and podcasts—is an important tool in any marketer's toolbox for lead generation and brand awareness campaigns.
Math + Marketing = Bottom-Line Bliss
August 27, 2008
Looking for innovative new ways to give your marketing efforts a shot in the arm?
Think Small, Win Big With Engagement Marketing
August 25, 2008
What kills good innovative marketing campaigns before they even have a chance to go live?
Bridging the Gap: Create a Playbook for Sales Enablement
August 22, 2008
To increase the productivity and proficiency of sales teams and channel partners, companies must implement a common sales methodology that leverages the processes used by the high performers.
Beyond the Green Wash: An Inconvenient Reality
August 19, 2008
A green image is becoming more and more important every day.
Tradeshow Marketing Begets Tradeshow Attendance, Study Shows
Is Press Release Addiction Killing Your Marketing Efforts?
Gender Bender: Size Does Matter When Selling to Women
The 7 1/2 Rules of E-mail Marketing
Chronicles of a Sales Leader: Decisions Move Up the Ladder as Forecasts Move Down
How to Survive a Recession (Or Just Beat Your Competition Cold in any Market)
Overcoming the Odds: A GM's Product Commercialization Insurance Policy
Marketing Lowdown: Choosing an Ad Agency
Scoring: A Leading Priority for Marketers
Burying Bad News: The Press Release Approach
"Smart" Promotions Drive Buyer Interest
Marketing Executives Find Double-Edged Sword in the Job Market
Beyond the Green Wash: The Competitive Advantage of Green Marketing
CMOs Moving Up the Ladder
The Truth About E-mail Marketing
Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool
Communication Breakdown
Sneak Peak: 2008 Survey of Buying Power
Smart Marketing: The Customer's Voice
E-mail Campaigns Face the Music

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Our Editor Suggests
Sneak Peak: 2008 Survey of Buying Power
July 14, 2008 The mother lode of data is back—retooled and better than ever.
Editor's Letter: Survey says: Ding! Knowledge Is Power
July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.

  
Clear and to the Point
August 19, 2008 8 Psychological Principles to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)


Negotiation Genius
August 18, 2008 (Bantam Books, $15.00)



  
2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.

The Motivation Show
Sept. 23 - Sept. 25, 2008
McCormick Place
Chicago, IL
Attend The Motivation Show, where you'll find the world's largest collection of NEW ideas to improve performance, stimulate sales and reward service. Register online before Sept. 15 and your badge is just $20 ($40 at the door) at www.motivationshow.com.

Live Webcast: How Learning Management Solutions Help Meet Standards Body Compliance and Government Regulatory Requirements
Sept. 24 - Sept. 24, 2008
Online

Join Training Magazine on September 24th at 2pm EST for this free, live, interactive Web Seminar sponsored by Intelladon and hear from industry experts including a case study in the manufacturing sector, regarding how learning management solutions can help your organization maintain ISO compliance. Attend this online-only event and learn how new initiatives can help you track employee documentation to stay in compliance.

Sales & Marketing Management Virtual Trade Show
Oct. 02 - Oct. 02, 2008
Online

What are the technologies and business processes that will help your sales thrive in the new digital world? Get a real, in the field, look at the technologies and strategies you have been researching. Hear from our experts about the topics that will affect your planning. Meet virtually with different companies, ask questions and get the answers you need to make informed decisions. In conjunction with Sales & Marketing Management, this Virtual Trade Show will give sales and marketing executives the knowledge they need to evaluate a wide array of products, services, and solutions.

Training's Technology in Action Conference
Nov. 11 - Nov. 14, 2008
San Jose
, CA
Learn enterprise-level strategies and best practices for deploying effective learning technologies. Hosted by learning-tool research guru Bryan Chapman, attend to see award-winning learning—in action—first hand.

Training Magazine Institute 2008
Dec. 03 - Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.