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Marketing - Communications
Think Small, Win Big With Engagement Marketing
August 25, 2008
What kills good innovative marketing campaigns before they even have a chance to go live?
Is Press Release Addiction Killing Your Marketing Efforts?
August 18, 2008
It's time for someone to stand up against press releases.
The 7 1/2 Rules of E-mail Marketing
August 13, 2008
If you're considering e-mail campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success.
Beyond the Green Wash: The Competitive Advantage of Green Marketing
July 17, 2008
Contrary to what marketers would like to think, when it comes to the environment, the vast majority of people do not have a well-articulated viewpoint.
Communication Breakdown
July 14, 2008
It's a sad-but-true fact: Far too often, salespeople aren't sufficiently involved in the situations and decisions that affect their customers.
E-mail Campaigns Face the Music
Are Online Reviews Hindering Your Sales?
Will Green Marketing Bring You the Green?
Marketing Lowdown: Changes and Challenges
Eight Ways to Maintain Your Customer Service Brand Promise
Do Your Employees Generate Brand Believers?
A Win for Text-to-Win
Customized Communications: Closing the Gap between Your Business and Your Customers
Marketing Lowdown: Celebrity Endorsements
Seminar Marketing: How to Choose a Mailing House
Engaging Search Strategies
Carlson Teams Win 15 Hermes Creative Awards
Stick to Your Story to Make Your Messages Stick
Recession-Proof Your Business with PR
Batter Up for Steiner Sports' Corporate Loyalty Offerings
Mobile Marketing Made Easy
Marketing Lowdown: Effective E-mail Communication
Turning Social Networking into Revenue: An Amie Street Case Study
Sales…Marketing: Blurring the Lines
Enhance Your Video Content

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Our Editor Suggests
Sneak Peak: 2008 Survey of Buying Power
July 14, 2008 The mother lode of data is back—retooled and better than ever.
Editor's Letter: Survey says: Ding! Knowledge Is Power
July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.

  
Clear and to the Point
August 19, 2008 8 Psychological Principles to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)


Negotiation Genius
August 18, 2008 (Bantam Books, $15.00)



  
2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.

The Motivation Show
Sept. 23 - Sept. 25, 2008
McCormick Place
Chicago, IL
Attend The Motivation Show, where you'll find the world's largest collection of NEW ideas to improve performance, stimulate sales and reward service. Register online before Sept. 15 and your badge is just $20 ($40 at the door) at www.motivationshow.com.

Live Webcast: How Learning Management Solutions Help Meet Standards Body Compliance and Government Regulatory Requirements
Sept. 24 - Sept. 24, 2008
Online

Join Training Magazine on September 24th at 2pm EST for this free, live, interactive Web Seminar sponsored by Intelladon and hear from industry experts including a case study in the manufacturing sector, regarding how learning management solutions can help your organization maintain ISO compliance. Attend this online-only event and learn how new initiatives can help you track employee documentation to stay in compliance.

Sales & Marketing Management Virtual Trade Show
Oct. 02 - Oct. 02, 2008
Online

What are the technologies and business processes that will help your sales thrive in the new digital world? Get a real, in the field, look at the technologies and strategies you have been researching. Hear from our experts about the topics that will affect your planning. Meet virtually with different companies, ask questions and get the answers you need to make informed decisions. In conjunction with Sales & Marketing Management, this Virtual Trade Show will give sales and marketing executives the knowledge they need to evaluate a wide array of products, services, and solutions.

Training's Technology in Action Conference
Nov. 11 - Nov. 14, 2008
San Jose
, CA
Learn enterprise-level strategies and best practices for deploying effective learning technologies. Hosted by learning-tool research guru Bryan Chapman, attend to see award-winning learning—in action—first hand.

Training Magazine Institute 2008
Dec. 03 - Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.