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Management - CRM
Warm Leads in Cold Weather
December 12, 2008
Just picking up the phone and calling a sales target is generally not enough, but that is particularly true during the economic times we are currently in. In order for your sales teams to strike up promising conversations in a tough economic climate, they need to have a clear and compelling reason for initially calling.
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
November 20, 2008
Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard.
Making Trade Show Leads Fit
October 27, 2008
Can the square pegs of your trade show leads fit into the round processing holes of your CRM system?
Taking Open Source to the Limit: Geeks On The Way Case Study
October 20, 2008
When your company is looking to meet a fast-paced growing demand for its services with a CRM system, not just any product will do.
The User Adoption Conundrum: Six Ways to Get Your Employees to Use CRM Software
October 08, 2008
Here are six proven tips to help employees overcome the user adoption conundrum.
Case Study: Creating Pipeline Management Flexibility
Case Study: CRM Productivity Boost
Maintain Your Competitive Edge With CRM Certification
Mobile CRM: Seven Steps for Success
CRM Goes Mobile
Créme de la Créme, CRM
Powering Up Your CRM Solution
Small-Scale CRM, Large-Scale Results
CRM Goes Next-Gen
CRM Evolution: New Product Solution
Why Most CRM Implementations Fail

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Success Strategies for 2009

Usually, this issue of my newsletter focuses on setting goals for the upcoming year. Goals are important; in fact, they’re...

‘Twas the Night Before The Big Demo

(with apologies to Clement Clarke Moore) By Peter E. Cohan, The Second Derivative, www.SecondDerivative.com ‘Twas the night ‘fore the demo...


Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Our Editor Suggests
Majority of U.S. Employers Holding Staff Steady for Q1 2009
December 09, 2008 Managers hoping to ease their overworked staffers during the New Year, may find their teams having to "hold down the fort" and continue with "progress as usual" for several more months before relief is in sight.
Business-Gift Practices: What Buyers Are Saying About the Five Ws of This Long-Standing Tradition
December 09, 2008 In an effort to shed light on this extremely profitable avenue, PPAI commissioned a study that examined the buying habits (and the reasons behind them) of sales and marketing executives.

  
Jeffrey Gitomer's Little Teal Book of Trust
January 09, 2009 How to Earn it, Grow it, and Keep it to Become a Trusted Advisor in Sales, Business, & Life (FT Press; $19.99)


Prove It Before You Promote It
January 06, 2009 How to Take Guesswork Out of Marketing (Wiley; $24.95)



  
Training ROI: Attaching a Dollar Figure to Moving Training Online
Jan. 21 - Jan. 21, 2009
Online

Join Training Magazine on Wednesday, January 21st at 2PM EST to hear Roger Courville, founder of the 1080 Group, discuss the key benefits of moving training online, including attaching a dollar figure to your return on investment. Learn how to understand the value created through effective training, measure online training effectiveness and quantify the economic impact of online training.

Training 2009 Conference & Expo
Feb. 09 - Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).