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GIFT CARD - TRENDS

Macy’s Is Top Card Purchase Over Holidays, But January Resales Soar
An incentive award that the recipient doesn't want is not very motivating, if not outright demotivating. More gift card recipients of all stripes have been turing to card exchanges, which offer an alternative to tossing a card into a drawer or regifting it.


EDITOR'S PICKS

Incentive/IMRA Sales Excellence Awards Winners Announced
Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.

U.S. Travel Association Forms Meetings, Incentives, Trade Show Council
The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.

President Signs Travel Promotion Act
President Barack Obama today signed the Travel Promotion Act into law, creating the public-private Corporation for Travel Promotion tasked with marketing America as a tourism destination around the globe.

 
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