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GIFT CARD - NEWS

Top 10 Gift Cards Desired by Consumers
The Global Prepaid Exchange released its Gift Card Performance Index which lists the Top 10 gift cards desired by American consumers, with Bath & Body Works coming out as the No. 1 choice. Find out which other retailers made the list.

CashStar Launches B2B eCorporate Incentives Product, National Gift Card Corp. Partnership
At the PrePaid Expo in Las Vegas today, CashStar, the Portland, ME–based digital gifting and incentives company, launched eCorporate Incentives, its new B2B product that enables companies to bulk order personalized digital gift cards that can be sent immediately to recipients via e-mail from retailers using CashStar software, and announced a new partnership with National Gift Card Corporation.

Four Seasons Hotels Launches Incentive Gift Card
Luxury lodging company Four Seasons Hotels and Resorts has introduced “Unforgettable Experience,” a new individual incentive gift card to the reward and recognition marketplace. And with people itching to travel—taking a vacation tops most people’s wish list for when the economy fully recovers, according to several surveys, and individual travel incentives have been on the rise the past year—the product is timely.

Target Taps Into Mobile Gift Cards
M-commerce took a big stride forward this month when big box retailer Target introduced its Target Mobile GiftCard. Customers can now register their cards on a PIN-protected Target.com mobile site and make point-of-sale (POS) purchases with their smartphones, Web-enabled cell phones, by retrieving online bar codes that are scanned at checkout.

After Sale, AEIS Chief Looks Ahead
American Express Incentive Services CEO Darryl Hutson on the impact of yesterday's announcement that majority owner Maritz is buying out minority partner American Express

Maritz Buys Out Gift Card Partner
Maritz Inc. announced today that it has bought out minority partner American Express’ stake in incentive gift card provider American Express Incentive Services.

Atlantis Unveils Individual Incentive Certificates
The Atlantis Paradise Island resort in the Bahamas is now offering group planners customizable individual incentive award certificates that can include accommodations, airport transfers and a wide range of dining and entertainment options.

Recognition for Incentive Supplier iCARD Gift Card
Incentive award supplier iCARD Gift Card caps off a very good 2009 with an award from the government

CardTailor Beefs Up Gift Card Personalization
Canadian loyalty and stored-value firm Ernex has unveiled a new technology that will allow gift card buyers to easily customize individual award cards.


EDITOR'S PICKS

Incentive/IMRA Sales Excellence Awards Winners Announced
Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.

U.S. Travel Association Forms Meetings, Incentives, Trade Show Council
The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.

President Signs Travel Promotion Act
President Barack Obama today signed the Travel Promotion Act into law, creating the public-private Corporation for Travel Promotion tasked with marketing America as a tourism destination around the globe.

 
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