Stop the Static: Sales Channel Optimization June 23, 2008 Tuning in to your sales channels can help you satisfy customers without sacrificing margins
By John Hidalgo, Shaily Sanghvi and and Catherine O'Connor
Your organization is losing key customers. You don't have a good feel for what your customers really need, and they don't seem to recognize the unique value of your offerings. Your competitors are making innovative changes to their sales strategies and seizing market share. Your channel partners are complaining that you're not driving enough business in their direction. Meanwhile, you're dissatisfied with their lackluster performance.
If this sounds familiar, your organization likely needs to take a fresh look at its channel strategy. Click here to download the white paper and pinpoint the three main issues you'll need to focus on.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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