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Sales Software, More Useful than Ever
July 31, 2008
By Avi Nimmer
If you're a sales manager, you're undoubtedly familiar with the multitude of software available to aid salespeople through the various stages of the sales cycle. But, while helpful, these products often perform different key functions, meaning that companies needing a wide array of services have to purchase multiple products. That barrier has officially been breached, however, as two sales application companies, Landslide Technologies and InsideView, have joined forces to launch its newest product, SalesView for Landslide.
Released earlier this week, the new mash-up tool merges elements from both InsideView's iView Platform and Landslide's Sales Workstyle Management products to provide managers a more extensive and effective sales solution. "This partnership, combining the selling power of Landslide with InsideView's business search capabilities, gives the salesperson an unprecedented advantage over their competitors," says Razi Imam, CEO and founder of Landslide Technologies, in a press release.
Together the products allow sales professionals to access a constant log of on-demand customer information, combining SalesView's capability for intelligent data search and Sales Workstyle Management's ability to sort, prioritize and pursue leads.
"[SalesView is] designed to bring insights from many formal sources, as well as from unstructured social media sources, and bring all of the information together to one place," says Marc Perramond, head of project management at InsideView. This means that users of the mash-up product will be able to target specific groups of people, or find new markets that may be interested in their company's product. Once these untapped consumers are identified, the Landslide component of the mash-up provides sales reps with a specific pitch and course to follow, as deemed most successful by their company. It also provides a private channel to communicate with and send documents to clients, thereby eliminating the need for e-mails or phone calls, according to Landslide's Web site.
Overall, SalesView for Landslide serves as a tool to improve sales from the first step of identifying customers to the final handshake of closing a deal. In other words, the product "is riding shotgun, so to speak, as the salesman goes through his motions," says Perramond.
For more information, visit InsideView's Web site
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