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Powering Up Your CRM Solution
April 15, 2008
Edited by Jeremy Cohen
Looks like life just got a little easier for your sales reps: ZoomInfo PowerSell SF is a streamlined business information search tool designed to help sales teams access in-depth sales intelligence on companies and people … and now, it’s fully integrated with Salesforce.

Users can now leverage PowerSell's advanced search capabilities from within Salesforce to find and de-dupe new leads; qualify prospects; and enhance and complete the data quality of their existing Salesforce leads, contacts and companies. With PowerSell's advanced search criteria, sales teams and marketers can create targeted prospect lists to build their pipeline and drive more qualified leads. Additionally, users can access detailed personal profiles on key decision-makers with organized data and Web references to help warm up a sales call.

"Rather than risk investing money into lists that may be outdated or inaccurate, our marketing department began building prospect lists using ZoomInfo's PowerSell SF," says Matthew Gonnering, vice president of sales and marketing at Widen Enterprises. "ZoomInfo's PowerSell provides our marketing and sales departments with timely and accurate information. By leveraging the tool directly within Salesforce and our CRM workflow, ZoomInfo has made it easy to find key contacts and build lists of prospects."

"ZoomInfo PowerSell SF provides our team of experienced account executives with immediate access to pertinent client, prospect and contact data," adds Jack Phillips, vice president of sales at Accolo, Inc. "With PowerSell SF's integration into Salesforce, the sales team can access all that critical data from within their primary work environment and update contacts already in Salesforce or import new prospects quickly and easily. This ensures they are able to easily reach the decision-maker and can spend their time selling Accolo's services."

Editor's Note: For more information about ZoomInfo PowerSell SF, visit www.zoominfo.com/powersellsftour.


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