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Crunch Point
June 20, 2008
The 21 Secrets to Succeeding When It Matters Most (Amacom, $17.95)
Offering practical advice on dealing with adversity, Crunch Point, by renowned business consultant Brian Tracy, illuminates steps crucial to rational problem-solving. While attune to the misfortunes that inevitably arise in business, the author demonstrates your ability to respond to them effectively. He says that in order to do so you must act as an unemotional truth-seeker, ready to handle the hard reality of any situation. Citing the example of Jack Welch, former CEO of GE, Tracy asserts that if you confront the basic facts, you will harness the clarity needed to manage a crisis.

In order to achieve this level of decision-making, Tracy stresses a willingness to accept one’s fallibility. "Things go wrong all the time," he writes. "Even the very best and most competent people do foolish things occasionally, as do you." By internalizing this lesson that many people fail to embrace, the author assures that you will develop the inner self-confidence that separates true leaders from the rest of the pack. You will also take complete responsibility for your own actions - perhaps the most important quality of all when handling a problem.

— Jonathan Tannenbaum

Buy Crunch Point: The 21 Secrets to Succeeding When It Matters Most.


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