Doing Business in 21st Century India September 30, 2008 How to Profit Today in Tomorrow's Most Exciting Market (Hachette Book Group; $16.49)
India has always been cast as the mysterious East: mystical, flavorful, whimsical even, rolled up in aromatic spices and fragrant herbs—a country of meditation and spirituality. But don't be hypnotized and sidetracked by India's rich cultural charm and forget that it has an economy too. India's economy is growing at a 9% annual rate, almost rivaling that of China, and is becoming a major hub for global business. With twenty-five years experience in global sourcing and marketing in India, Gunjan Bagla brings us his take on the growing Indian market. Bagla airs out the secret aromas and scents of India's culture so business leaders can successfully conduct and incorporate their business in the region. Doing Business in the 21st century India contains guidelines on India's system of laws and regulations and opens the door for anyone seeking to expand or even begin business in India. Doing Business in the 21st century India features expert advice from professionals in India and includes information on India's historical background and cultural differences to prepare business leaders for success.