That Homemade Taste: Mrs. Fields Cookies April 07, 2008
By Alex Palmer
Mrs. Fields Cookies recently celebrated its 30th anniversary. For its three decades in business—about seven with a specific corporate gifting arm, Mrs. Fields Gifts—the company has worked to maintain the homemade appeal that's been its trademark. When it comes to its incentive gift options, this personal touch is especially evident.
"Employers really want to make the gift receiver feel as if they went out and did something special for them," says Cassie Alvey, director of sales for Mrs. Fields. "You can take any one of our standard or classic baskets or tins and add a sentiment to it. You can really go that extra mile to make it look like it was specifically selected for that person and that occasion."
The people at Mrs. Fields Gifts, working with their in-house artists, can develop packaging and decorations from scratch. A pet store client was able to get a box shaped like a dog bone, a professional sports team got one in the shape of a jersey. A company doing a sales incentive program with the theme "You're a Star" ordered a custom-made selection of star-shaped sugar cookies. One of Mrs. Fields' newest offerings is the Logo Cookie, which allows clients to print their full-color logo onto the treat with edible ink.
"One of the things that sets our [Logo Cookie] apart from our competitor is the taste and the texture," says Alvey. "Instead of being a standard shortbread cookie, this is actually a butter-based cookie that tastes really nice [and] the sweet frost makes it taste extra good." —ADP
RSS
