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Incentive: Travel
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Which Frequent Flyer Program Ranks Best?
May 08, 2008
Alaska Airlines, Jet Airways Offer Top Frequent Flyer Program, According to Travelers
By Alex Palmer

This year's Freddy Awards, honoring travel loyalty programs, were recently handed out by InsideFlyer magazine. The honorees were chosen by over 600,000 travelers who voted for their picks online.

For a fourth time in its history, Alaska Airlines' Mileage Plan picked up the award for best frequent flyer program in the Americas. Jet Airways' JetPrivilege program received the most awards among the airlines, earning seven total. For hotel loyalty programs, Marriott Rewards and Starwood Preferred Guest each had strong showings, with Marriott receiving nine awards and Starwood receiving ten. Here is a complete list of winners:

Program of the Year
Americas Airline: Alaska Airlines Mileage Plan
Europe/Middle East/Africa Airline: Etihad Airways Etihad Guest
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: Marriot Rewards
Europe/Middle East/Africa Hotel: Starwood Preferred Guest
Asia/Pacific Hotel: Starwood Preferred Guest

Best Award
Americas Airline: Southwest Airlines Rapid Rewards
Europe/Middle East/Africa Airline: Qatar Airways Privilege Club
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: Marriott Rewards
Europe/Middle East/Africa Hotel: Marriott Rewards
Asia/Pacific Hotel: Marriott Rewards

Best Bonus Promotion
Americas Airline: Delta SkyMiles
Europe/Middle East/Africa Airline: El Al Israel Airlines Matmid Club
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: InterContinental Hotels Group Priority Club Rewards
Europe/Middle East/Africa Hotel: Marriott Rewards
Asia/Pacific Hotel: Hyatt Hotels Gold Passport

Best Member Communications
Americas Airline: Southwest Airlines Rapid Rewards
Europe/Middle East/Africa Airline: Gulf Air Frequent flyer
Asia/Pacific Airline: Korean Air SKYPASS
Americas Hotel: Marriott Rewards
Europe/Middle East/Africa Hotel: Marriott Rewards
Asia/Pacific Hotel: Marriott Rewards

Best Web Site
Americas Airline: Alaska Airlines Mileage Plan
Europe/Middle East/Africa Airline: Etihad Airways Etihad Guest
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: InterContinental Hotels Group Priority Club Rewards
Europe/Middle East/Africa Hotel: Starwood Preferred Guest
Asia/Pacific Hotel: Marriott Rewards

Best Affinity Credit Card
Americas: Starwood Preferred Guest American Express
Europe/Middle East/Africa: Lufthansa (and Partners) Miles & More Visa/MasterCard
Asia/Pacific: Jet Airways JetPrivilege Citibank Credit Card

Best Award Redemption
Americas Airline: Southwest Airlines Rapid Rewards
Europe/Middle East/Africa Airline: Etihad Airways Etihad Guest
Asia/Pacific Airline: Virgin Blue Velocity
Americas Hotel: InterContinental Hotels Group Priority Club Rewards
Europe/Middle East/Africa Hotel: Starwood Preferred Guest
Asia/Pacific Hotel: Starwood Preferred Guest

Best Customer Service
Americas Airline: Midwest Airlines Midwest Miles
Europe/Middle East/Africa Airline: Etihad Airways Etihad Guest
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: Marriott Rewards
Europe/Middle East/Africa Hotel: Starwood Preferred Guest
Asia/Pacific Hotel: Starwood Preferred Guest

Best Elite Level
Americas Airline: Alaska Airlines Mileage Plan
Europe/Middle East/Africa Airline: Qatar Airways Privilege Club
Asia/Pacific Airline: Jet Airways JetPrivilege
Americas Hotel: InterContinental Hotels Group Priority Club Rewards
Europe/Middle East/Africa Hotel: Starwood Preferred Guest
Asia/Pacific Hotel: Starwood Preferred Guest

Industry Impact Award
Northwest WorldPerks
SAS EuroBonus
Qantas Frequent Flyer
Lufthansa Miles & More
Continental OnePass

Rising Star Award
Virgin Blue Velocity


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