Carlson Teams Win 15 Hermes Creative Awards
May 13, 2008
Carlson Marketing, Carlson Corporate and Carlson Restaurants recognized for creativity
Carlson Marketing's creative and interactive department, Door C, along with Carlson Restaurants Worldwide and Carlson's Corporate Communications and Public Relations department, together have won nine Platinum Awards and six Gold Awards in the 2008 Hermes Creative Awards competition.
Administered by the Association of Marketing and Communication Professionals, the international awards recognize creative professionals for outstanding work in concept, writing and design of traditional and emerging media.
"These awards reinforce that our communications and marketing professionals deliver top-quality work for our clients, our brands and our company," said Kim Olson, Chief Communications Officer of Carlson. "We're grateful for the commitment of these teams and the excellent internal and external programs they create."
Going Platinum
Carlson Marketing's creative and interactive team was recognized and received six Platinum Awards for developing integrated campaigns and programs for clients. The team was recognized for its outstanding work for Northwest Airlines (personalized brochures explaining point balances for WorldPerks members), Honeywell (a highly designed embossed direct mail piece that went to Port Authority Directors to show Honeywell Maritime's capabilities), Conduit (a direct mail piece which used holographic, modern art images) and AARP (an integrated media marketing campaign, "Are You Who You Want to Be?"). It also won for collateral that showcases its own creative buying department and production capabilities, and a program guide for a global business conference for Carlson Hotels Worldwide.
Additionally, the team received five Gold Awards for creating programs for Amtrak (rewards program advertising campaign), Northwest Airlines (direct mail brochure announcing a new airline partner in India), Carlson Hotels Worldwide (unifying logo for its Global Business Conference), The Children's Theatre Company (creating of a benefit invitation pro bono) and Carlson’s 70th Anniversary (event program design).
Four Honorable Mentions were also awarded to Carlson Marketing for other client work for British Airways, Commonwealth Bank of Australia, Carlson Hotels Worldwide and Northwest Airlines.
Compelling Communcations
The Carlson Corporate Communications and Public Relations teams won two Platinum Awards for the company's new brand identity rollout campaign and the extensive internal and external communications initiative it launched when the company introduced its new President and CEO Hubert Joly earlier this year.
The team also received a Gold Award for implementing the 70 Great Prizes Online Sweepstakes, which engaged employees with the company’s 70th Anniversary celebration and raised donations for the World Childhood Foundation. Carlson Restaurants Worldwide received a Platinum Award for the company's "Right Portion, Right Price" campaign. The award recognized the outstanding publicity efforts surrounding the T.G.I. Friday's menu line that features reduced portions and pricing every day. This campaign was one of the most successful PR campaigns in the brand's history as well as in the casual dining industry.
The Carlson winners were chosen from among 4,000 national and international nominations. Winners were selected from 136 categories in seven forms of media and communication efforts: advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.
"Winning anything means you’re taking a risk to stand out and stand above the crowd, to push the edges of comfort and safety," said Jo-Anne Ebensteiner, Chief Creative Officer, Carlson Marketing. "As an agency, compelling new ideas is what we do for clients, so I give credit to our entire team for its willingness to zig when it’s more comfortable to zag."
|
RSS
